Buyer Profile

 The Home Seller Has the Marketing Advantage

A Perfectly Targeted Audience – Most buyers who come to your house are good prospects: they are actively shopping for the product you are selling and your house should already meet their general criteria.

A Captive Audience – The buyer is in your house and if properly staged they’ll probably spend up to an hour studying it.

An Opportunity to Make Multiple Impressions – Each room gives us the perfect opportunity to make dozens of “first” impressions. With each detail we will move the buyer from looking at your house to evaluating whether it could be HOME.

Homes are Purchased Based on Emotions

We want buyers to think, “This is it; This is the one!” – We will use our 8-step, “FEEL HOME” process to depersonalize the space and create “emotional connection points” to actively engage a buyer’s mind to imagine how life can be in the house.

Like most “first impressions,” buyers will be looking to reinforce their opinion throughout the rest of the home – Let’s make those first impressions positive in every room!

When a house “feels like home,” buyers will reprioritize their list – We’ll accentuate the positive and downplay the negatives in each room. We’ll create warmth and cohesion by using superior staging and decorating techniques and solutions.

Buyers Will “Profile” the Sellers In their Buying Decisions

Neat and organized sellers take care of a home and vice versa – The areas of your home that buyers use to profile “neatness” must be de-cluttered.

Nationwide, the typical homebuyer household consists of a married couple aged 36 with a household income of $71,300 – Targeted style and décor to appeal to the greatest number of buyers.

Buyers Will View Your Personal Things, Impersonally

If you can’t see objectively, you can’t market effectively – We can see objectively, and therefore we can market your home effectively.